We couldn’t be happier with the way our One Two Tree branding turned out and we owe all of our good looks to Mark Trzopek. We’re lucky enough to personally know Mark and were familiar with some of his previous works so we knew we could expect something exceptional. We are not sure Mark had any idea of what sort of trouble he was getting himself into when he took on the One Two Tree brief because as far as clients go we are extremely fussy. Luckily for us he is just as dedicated to perfectionism as we are. Mark really took the reins on the brand design. In keeping with our green ethos, he delivered a smart and environmentally conscious product. We asked Mark a few questions about One Two Tree.
Can you sum up how you tackled the project and your thoughts behind the imagery?
This project sought its solution from the need for packaging that functioned and suited its purpose. The packaging needed to hold a heavy and bulky wooden product that could be re-used, shipped internationally, whilst also having retail appeal/presence. The branding solution originated through the business/product name and the ethos of simplicity and ease. The triangle device represents not only the primary material for the products, woods/trees, but also the easy and simple assembly, as evidenced through the 3 sided shape and its relationship with the wording One Two Tree. One side of the packaging makes use of a axe silhouette, which is a nostalgic play on the old tradition of going out to fell the families Xmas tree. This brings an element of playfulness and tradition to a new and modern Christmas tree alternative.
What inspires and influences you as a graphic designer?
Well thought out ideas and execution. Less is always more. Art and museums. Surfing and beach culture. as well as making things outside the field of graphic design.
Describe your style as a whole?
I try not have a style in my commercial projects, but adapt what is suitable for the individual product/company and their objectives.
What will you be working on in the next coming months?
– More packaging/branding.
– Annual program for a Sydney based arts & dance organisation.
– E-book branding.
– Branding/rollout for a new cafe/bar coming to Sydneys Northern Beaches.
And hopefully lots more unexpected projects in the new year.
You can email Mark at [email protected] with any web, design or branding enquiries.